Slow Fashion: Embrace Your Local Brands
Quick question: if you had to define your own personal style in one phrase, what would it be? Mine would be “simple, boho, with a pop of color and make it sustainable”.
Stylish doesn’t mean unsustainable
In the pictures below I’m wearing a super comfortable, fresh black dress from “Color Tuna” — which is a Mexican brand that elaborates clothes through an artisanal method. The beautiful red bag is the “Tamara” model and belongs to the Mexican brand “Fab Factory”. All of their products are handmade, vegan and cruelty-free.
If just like me, you love to express yourself through your looks but you’re also trying your best to adapt your lifestyle so that it doesn’t have a negative impact on the environment. You’ve probably already faced this dilemma: should we compromise sustainability for style or vice versa? And the answer is simple: no honey, we should not.
Big names taking big steps
Kelly Slater was one of the people who found a solution to this. If you don’t know, Slater is considered to be the best professional surfer of all time with 11 world titles on his career. Therefore you may imagine how important the ocean is to him.
Being very close to this cause, he believed that it was possible to create a fashion brand for the people who would be willing to pay more for ethically made clothes. So he did it. Kelly Slater’s brand “Outerknown” has been raising the bar for the fashion industry in terms of sustainability, and it is just one of the many, many brands that are doing something about it.
Wherever you live in the world, it is very likely that the small local designers in your city are following more eco-friendly processes than most of the big-name brands. This is the case of Subtropicalia — a Mexican brand that creates unique, timeless designs while keeping the wellness of our planet in mind. The white kimono in the last two pictures was one of their first creations, and I won’t lie, I feel amazing whenever I wear it.
Do you know what I love the most about going local? The creativity and talent of emerging designers are unmatched! Slow fashion involves a more dedicated and detailed process. Of course, this usually means a higher price, but you will also find clothes at the fast-fashion stores that will cost more and last less.
It’s worth checking out whom we’re giving our money. Helping our local economy is always a good idea, and usually, the most eco-friendly choice we can make.